"There were three-and-a-half times as many vegans in 2016 as there were a decade earlier, and the NHS says well over a million people in the UK are vegetarian. 

At the vanguard of this lifestyle movement are Sheffield friends Henry Firth and Ian Theasby, who share videos of themselves cooking recipes free from animal products on YouTube and Facebook. Their channel – called BOSH! – has reached a billion people, they say, notching up in excess of 25 million views a month."

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